XADO and SHAKHTAR are in one team now
In the beginning of September the management of FC “SHAKHTAR” has signed a contract of partnership and long-term cooperation with international chemical company XADO Chemical Group.
-It is very pleasant for us that, membership of our sponsors and partners is replenished with strong ambitious brands, - Sergey Palkin, the general manager of FC SHAKHTAR, underlined. – XADO is one of those companies, which approach the sponsorship agreement very seriously. We have already made a mini-research on our fans’ knowledge and loyalty towards XADO products at theDonbass Arena stadium during the first match, which took place after the beginning of our cooperation. The results of such experiment have shown the way which XADO’s position can be improved. We hope that we will meet our partners’ expectations and probably in the nearest future our cooperation will develop into more global sponsorship. Not the least of the cooperation factors is the loyalty programs, which SHAKHTAR’s partners give to our fans. Many of them are owners of motor transport and respectively the XADO potential clients.
“SHAKHTAR” – is a club with longstanding history and glorious traditions. Nowadays it is a team, which successfully plays on the international scene and thereby actively popularizes its region and its country in the world. XADO is not inferior to these sportsmen. It is one of the few Ukrainian manufacturing companies, whose products are known in many countries of the world. Thus the today’s cooperation is the alliance of two professional teams.
-One can say that sport plays a substantial role in the life of our company. The most part of our employees, including the management too, goes in for different kind of sports. XADO has its own motorsport team, which takes part in the Ukrainian Rally Championship. We have different experience of cooperation in sport sphere, including football. However it is the first time, when we bring into life such a longstanding and powerful project. That is why we set our hopes on it, - Vladimir Zozulya, the general director of XADO, says.
Today the fans of the team can already feel the advantage of such cooperation. XADO Chemical Group offers a special loyalty program for the club fans and the owners of the permanent tickets. Special discounts (15-20%) for the whole product assortment of XADO, Verylube, Domo brands and also unique offers, presents and awards for participating in contests, which are hold by the company, are waiting for them.
XADO Chemical Group was founded in 1991 in Kharkov (Ukraine).It specializes in the research and development of energy efficient and resource saving technologies, oil, lubricant, car care products production. Today it is a modern chemical enterprise, which manufactures over 300 items (mainly, for car service), which are available in more than 60 countries of the world.
The company’s headquarters are located in Kharkov, the offices of the general agents – in Ukraine, Russia, Belarus, Georgia, Lithuania, the Netherlands, Germany, Poland, the UAE, andthe USA. Also a developed network of the regional agencies and dealers, which includes the majority of the countries of the world, was created. The company actively supports sport events of the different levels: from small competitions to the events of international level.
FC “SHAKHTAR” (Donetsk) was founded in 1936. Initially the team had the name “Stakhanovets” and the modern name “SHAKHTAR”, it obtained in 1964. In 1952 the team took the third place in the USSR Championship. In the beginning of the 1960s, the team won the USSR Cup twice in 1961 and 1962. Howeverthe most fabulous achievements of Donetsk team were in 1970-80s. During the ten years SHAKHTAR took one third, two second places in the USSR Championship, and in 1980 and 1983 they won the Ukrainian Cup, and in 1984 – the USSR Supercup. During the years of Ukrainian independence, SHAKHTAR practically at once took the leading positions at the inner scene, and with the lapse of time became a real leader of Ukrainian football and one of the leading European clubs. The evidence of that are the won trophies. The team was the Champion of Ukraine in 2002, 2005, 2006, 2008, 2010 and 2011, and won the Ukrainian Cup in 1995, 1997, 2001, 2002, 2004, 2008 and 2011. And finally the most important of the SHAKHTAR’sachievements in Europe is UEFA Cup2009 and right to play in the quarter-final of the Champions League of the season 2010/11.